About NIL University

NIL University is a research-backed financial literacy simulation built specifically for student athletes navigating the modern world of Name, Image, and Likeness (NIL) rights. Since the NCAA's rule changes opened the door for student athletes to earn from their own brand, the landscape has grown into a multi-billion-dollar economy — yet most young athletes enter it without the financial education needed to protect themselves, their eligibility, and their future.

Our platform puts players in the shoes of a high school athlete progressing through four years of decisions: negotiating endorsement deals, reviewing contract fine print, filing taxes on NIL income, managing a social media brand, and staying compliant with NCAA rules. Every choice carries real tradeoffs that affect their NIL value, recruiting ranking, GPA, and long-term financial health. The simulation draws on real college NIL data, real university names, and current policy trends so the experience mirrors what athletes actually face today.

NIL University is designed for student athletes, their families, coaches, athletic departments, and educators who want a safe, interactive environment to learn these concepts before the stakes are real. A condensed demo mode lets anyone experience the core simulation in minutes, while the full game offers a deep, branching narrative across six sports with position-specific storylines.

The platform is built and maintained by the NIL University team using the Base44 development platform. Our mission is simple: help the next generation of athletes know their worth — on the field, in the classroom, and at the negotiating table.