NIL University Newsroom
Deals, policy changes, and recruiting news shaping the future of student-athlete compensation.
Texas QB Arch Manning Inks Partnership with Vuori
Texas quarterback Arch Manning has signed a new NIL deal with the clothing brand Vuori, continuing his status as the top-valued athlete in college sports.
Latest Stories
Alabama WR Ryan Williams Signs NIL Deal with New Era
Alabama wide receiver Ryan Williams has secured a new NIL partnership with the iconic headwear brand New Era, marking a significant deal for the young star.
Ohio State's Jeremiah Smith and Dillon Gabriel Secure Key NIL Partnerships
Ohio State stars Jeremiah Smith and Dillon Gabriel have landed significant new NIL deals, highlighting the continued commercial power of the Buckeyes' roster.
North Carolina Men's Basketball NIL Payroll Surpasses $14 Million
A new report reveals that the University of North Carolina's men's basketball NIL support has reached $14 million, nearly tripling the previous year's figures.
On3 Expands NIL Database to Include Women's Athlete Profiles
On3 has launched new NIL database tools specifically for women's athletes, aiming to provide better visibility and education for female student-athletes.
Unrivaled League Expands 'Future is Unrivaled' NIL Program
The 3-on-3 women's basketball league, Unrivaled, has signed nine top college stars to its 2026 NIL class, focusing on skill development and brand building.
College Sports Commission Reports $355 Million in NIL Deals Cleared Since Launch
The College Sports Commission has processed over 16,000 NIL deals since January, with $355 million in agreements cleared through the NIL Go platform.
Pitt’s Campus Dining Program Offers Blueprint for NIL Innovation
The University of Pittsburgh’s partnership with Chartwells highlights how campus services can integrate NIL opportunities to benefit student-athletes.
The Looming House v. NCAA Revenue-Sharing Reality: How Campus Payrolls Will Coexist with Third-Party NIL
As institutions prepare for direct revenue sharing following the House settlement, athletic departments face a dual-model future alongside private NIL.
Travis Kelce Enters NIL Space with New Brand Partnership Platform
NFL star Travis Kelce is partnering with Publicis Sports and 3 Arts Sports to help brands navigate the NIL landscape and secure authentic athlete partnerships.
The Role of Coaches in Major Gift Fundraising and NIL
Coaches are increasingly becoming central figures in the fundraising efforts that support NIL collectives and athletic department revenue.
Jayden Daniels Sends Cease-and-Desist to LSU Over No. 5 Jersey in NIL Dispute
Washington Commanders QB Jayden Daniels has sent a cease-and-desist letter to LSU after the school gave his iconic No. 5 jersey to sophomore CB DJ Pickett — the first player to wear it since Daniels won the Heisman in 2023. Daniels' camp says he's being treated differently than Joe Burrow, whose No. 9 has never been reassigned.
Education is the key for George Mason student-athletes to successfully navigate the new world of NIL
George Mason University emphasizes financial literacy and education to help student-athletes manage the complexities of NIL and revenue sharing.
These 10 Texas college athletes earn the most off their NIL rights
A look at the top-earning college athletes in Texas as the state continues to be a major hub for NIL activity.
College Sports Commission, NIL Go have cleared $355 million in deals since launch
The College Sports Commission reports over $355 million in processed NIL deals, with NIL Go handling 90+ daily submissions.
One Year After House: The State of Third-Party NIL
A look at the legal and practical implications of the House v. NCAA settlement one year later, focusing on the role of third-party NIL in the new revenue-sharing model.
High School NIL Landscape Solidifies as New State Bylaws and Clear Division I Entry Paths Emerge
State high school associations are aligning bylaws with college reporting systems, giving prep athletes clear guidelines to protect amateur status.
NCAA Updates Governance and Student-Athlete Resources
The NCAA has released updated guidance on NIL activities and governance, emphasizing the importance of compliance and athlete education.
What Brands Look for Before Signing an NIL Athlete
A guide for athletes on the key factors brands evaluate when considering an NIL partnership.
New College Sports Bill Wouldn't Form New Enforcement Body
Proposed legislation aims to clarify NIL enforcement, with the College Sports Commission potentially taking on a central role.
DUDE Wipes and Auburn Athletics Announce First-of-Its-Kind NIL Partnership
DUDE Wipes has partnered with Auburn Athletics and quarterback Jackson Arnold on a unique NIL deal tied to the iconic Toomer's Corner tradition, blurring the line between brand campaign and college ritual.
Female college athletes see surge in NIL deals
Participation in NIL deals among female college athletes has increased by 123%, according to recent data from Learfield.
Understanding the Evolution of NIL for High School Athletes
High school athletes must navigate a complex web of state and association rules to protect their eligibility while pursuing NIL deals.
NCAA Proposes New Division I NIL Rule Changes
The NCAA has introduced proposed rule changes for Division I NIL activities, aiming to provide more clarity and protection for student-athletes.
As NIL Leaks Into High School Sports, Coaches Voice Concerns
Texas high school coaches are raising alarms as athletes 17 and older gain the right to sign NIL deals with prospective colleges, warning of unintended consequences for young players.
College Sports Commission Reports $355 Million in NIL Activity
A July 2026 report from the College Sports Commission reveals over 34,000 approved NIL deals, totaling $355.24 million in value.
College Sports Commission Releases July 2026 Report on NIL Activity
The July 2026 report from the College Sports Commission details the continued growth of NIL deals, with over 34,000 approvals.
College Sports Commission Rejects $90 Million in NIL Deals
The College Sports Commission has blocked nearly $90 million in NIL agreements over the past year, citing concerns over fair market value and compliance.
Court Upholds NCAA Authority in NIL Enforcement
A recent court ruling has provided the NCAA and its member conferences a victory in their ongoing efforts to regulate NIL activities and maintain enforcement power.
IHSAA Approves NIL Deals for Indiana High School Athletes
Indiana's high school athletic association passes a rule allowing athletes to monetize their name and likeness without school involvement, joining a growing list of states embracing high school NIL.
NIL Creates Opportunity and Tough Decisions for Student-Athletes and Schools
As March Madness wraps up, universities are ramping up NIL education workshops to help athletes navigate a landscape that offers millions in earnings but also real confusion and risk.
The Evolution of Athlete Identity in the NIL Era
New research from the University of Florida explores how NIL is fundamentally changing how student-athletes perceive their identity and professional future.
NIL Diversification: Beyond Football and Basketball
Recent data shows a surge in NIL deals for athletes in non-revenue sports like wrestling, softball, and track, signaling a broader market shift.
Agent-Free NIL Platforms Reshape College Sports Endorsement Economics
Platforms like NIL Club and YOKE are eliminating high agency commissions, giving college athletes direct, verified monetization tools.
The Commercial Value Shift: Why Brands Prioritize Brand Authenticity Over Pure On-Field Stardom
Sports marketing analytics show national sponsors prioritizing athlete personality, off-field character, and digital engagement over raw box-score metrics.
